Follow the news related to non-fungible tokens (NFTs) this week, from restaurants to movies and music. Below is a summary of the must-see stories.
Melania Trump’s eyes become an NFT
Former First Lady Melania Trump launched her own NFT platform and ditched her first digital collectible titled “Melania’s Vision,” which will be on sale for the remainder of the month.
“La vision de Melania” is a watercolor work of art by artist Marc-Antoine Coulon. The limited edition digital artwork will be available for 1 SOL ($ 150) and includes an audio recording of Ms. Trump. The Melania Trump NFT platform uses the Solana blockchain protocol and is powered by Parler, an alternative social media network.
A portion of the proceeds from Melania’s NFT collection will go to children in the foster care system and their education, according to the official website. The exact percentage has not been revealed.
Production of upcoming films becomes decentralized
The Arabian Camels NFT community first created a collection of 12,012 digital camels living on the Ethereum blockchain. Today, Arabian Camels has teamed up with Swapp Protocol to produce a decentralized $ 50 million NFT feature film called “Antara”. Antara is based on the adventurous life of Antarah Ibn Shaddad, a former knight and Arab poet.
Potential film distributors can purchase up to 50% of the intellectual property rights to “Antara” and pay to distribute the film in theaters and streaming channels. Swapp allows Arabian Camels to integrate DeFi capabilities into the production of the film. Swapp’s NFT Farm Utility will allow Arabian Camel NFT owners to earn passive income on their collectibles.
Alexander Amaratei, producer of Antara, said in a statement that his vision was to “create a system to produce films that normally cost over $ 50 million without any risk.” In addition to eliminating funding risks, this system would allow films to belong to fans, the owners of NFT. “
Investment in IRL NFT exhibitions
Most NFTs tend to live on a digital wallet behind a screen. Danvas, a startup whose goal is to help NFT owners physically display their coins, this week announced a $ 7 million funding round led by Greycroft, LererHippeau, VaynerX and others.
Danvas envisions monitors or projections displaying digital artwork, but individually configured with museum-quality detail and a luxurious feel. A waiting list is currently open to galleries and private collectors. Jeanne Anderson, CEO of Danvas and former Managing Director of Saatchi Art, said she sees this moment in time “as the start of a digital art renaissance.”
gm! Danvas creates the world’s first luxury digital display, specially designed for #NFTArt. We are delighted to join the # NFT community! #NFTCollectors, to find out more, join our waiting list at https://t.co/Q1kTiaBh6v. https://t.co/ozcdWKUxts
– Danvas (@Danvas_Art) December 14, 2021
Gary Vaynerchuk, CEO of VeeFriends, was one of Danvas’ seed investors. Vaynerchuk supports the project because he believes that “one of the missing links between the worlds of traditional and digital art is display. How can you show your coins in a way that matches their value and meaning? ”Danvas will launch in spring 2022.
Whitney Houston’s unreleased recording sold as NFT
In musical news, an unreleased track sung by Whitney Houston at age 17 was sold auctioned on the OneOf platform for $ 999,999. This recording was part of the OneOf Iconic Auction collection of rare images and videos of Houston that has so far generated over $ 1.1 million in sales.
Whitney Houston owner “OneOf One” NFT received the trailer, full personal use rights for the demo track, and a music video created by 17-year-old NFT artist Diana Sinclair. OneOf is supported on the Tezos blockchain.
the whitney houston x diana sinclair collaboration sold for $ 999,999 (or 260+ ETH, 224,178 TEZ)
among the most expensive nfts of all time …
more than five times the record on the tezos blockchain pic.twitter.com/aMpaSLlqDe
– Diana Sinclair (@dianaesinclair) December 15, 2021
Applebee Restaurant Hosts “Metaverse Mondays”
As part of a “Metaverse Mondays” campaign, Applebee’s desire Release a new NFT for sale every Monday in December. This week, the restaurant chain sold its first NFT of a technicolor burger created by New York artist Amber Vittoria for $ 25. The buyer also received an Applebee’s gift card loaded with $ 1,300, enough for a year of burgers. Details of each upcoming release are revealed on Applebee’s Twitter. Other restaurant chains such as Domino’s and Taco Bell have also recently entered the NFT business.
Your favorite Applebee burger has transcended reality to become the first Metaverse meal! Filing now on https://t.co/5uGFweEkY7 and created by artist NFT @ambre_vittoria #MetaverseMonday pic.twitter.com/DiAiriRLUH
– Applebee’s Grill + Bar (@Applebees) December 13, 2021
Related: TBEN Consulting: Is NFT Music an Untapped Opportunity?
More good news
The animated television series South Park offered a grim take on NFTs in his “Post-Covid-19” episode this week. Critics have likened NFT investments to a violent and seemingly apocalyptic future.
Adidas recently partnered with Bored Ape Yacht Club, GMoney and PUNKS Comics to further its metaverse ambitions. On Friday, the sportswear brand launched its own NFT collection called “Into the Metaverse” promising exclusive access to physical and digital products and services.